Note – while product schema is an important optimization for this ranking factor, we’ve categorized it under a separate ranking factor, structured data. Between these two databases, Google Shopping Graph deserves the most attention. Besides being confirmed as a Google Search Generative Experience ranking factor, the Shopping Graph also provides an opening for attracting, nurturing, and converting users using AI Overviews.
- Some individuals believe that if they place a search box on their site, search engines will be able to find everything that their visitors search for.
- In short, faster websites make users happy, and happy users promote your website through linking and sharing.
- According to Hubspot, Google uses over 200 ranking factors in its Search Algorithm.
In the same example as above, you will see that two of the three top-ranking posts have the exact keyword at the beginning of their meta descriptions. The idea is that if a user finds your content useful, they will spend more time reading it and would also check out other related content. If your website loads slowly, a lot of people will simply bounce off your page and click on another search result.
How I Use Inbound Marketing to Drive 60k Monthly Visitors (Without Paid Ads)
Because of that, getting more social shares does help your search engine rankings, if only indirectly. So when you optimize titles, descriptions, and content to get the clicks and deliver value on the other end, you can boost your search engine ranking. Longer content attracts more links and BHS Links shares too, which are two other important SEO ranking signals we’ll cover shortly. The research suggests that content over 2000 words gets more top ten positions in Google search engine rankings.
What Is Keyword Intent and How Does It Impact Your Conversion Rate?
If you’re a Yoast SEO Premium user, you get access to all 16 courses on there. Which will really help you dive into the different aspects of SEO and how to tackle them. SEO is all about optimizing your website to increase your online visibility. Well, there’s a lot you can do and it can be divided up into three main areas. In my role as Chief Revenue Officer at Insivia, I am at the forefront of driving transformation and results for SaaS and technology companies.
Why Do SEO Rankings Matter?
Search engines like pages based on different factors to confirm users get the best answers to their queries. Although Mobile-first indexing is not a ranking signal, the content on your website will be analyzed and ranked by Google according to the mobile version of the site – not the desktop one. Optimization for mobile devices started to be a ranking signal in 2015 when Google announced a mobile-friendly update. Not if you mean there’s some technical thing like with speed that we can measure directly.
It matters because bounce rate tends to increase as page speed increases. Because Google emphasizes creating reader-first content, good user experience (UX) is an important ranking factor. Essentially, any top-ranking content should be easy to navigate and provide a good experience. A well-managed Google Business Profile, therefore, is a powerful tool to enhance your local SEO rankings.