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On the start screen, enter your website’s URL and click Next. If you’ve already used WebSite Auditor before, just click New on the top bar to start a new project. However, any of the reputable audit tools above like Semrush or Ahrefs will do a great job as well (often at a higher price point). Personally, I like Screaming Frog for technical SEO and Surfer or GrowthBar for content SEO.

seo audit

Review Content Quality

seo audit

SEO audit tools reveal hidden issues and opportunities on your site. Keyword stuffing is an important item to check during an SEO audit. You’d be surprised how easy it is to get carried away when crafting content and inadvertently overdo your keyword usage if you’re not paying attention to this SEO factor.

How to Access And Install the Tool (Step-by-Step)

seo audit

If you’re interested in exploring Core Web Vitals of a single page, navigate to the Page Audit section and access the Technical Audit tab. Before you choose any of these solutions, I recommend checking each orphan page with Google Analytics to see if it gets traffic. Once the crawl is complete, you’ll see orphan pages marked with grey nodes in the site structure. You just need to go through these pages and clean up unnecessary links.

seo audit

Click on the arrow next to the number indicating the number of backlinks from a certain domain. This expands the view to show specific pages that link to your competitors. You’re competing with others in your space for the top spots in search rankings. A fitness blog should have links from health and wellness SEO Anomaly sites, not gambling or loan websites. Google’s algorithms have evolved to better understand whether content actually provides what users are looking for. To get started, create a project in the tool and configure the audit.

You can expect helpful recommendations that go beyond, “Get more links,” too. Instead, we’ll provide a strategy for how your business can attract relevant links from trustworthy sites in your industry. You can put this strategy into action with our in-house team of off-page SEO specialists. You’re covered when it comes to fixing these SEO issues, too, as a part of our technical SEO audit services.

  • Sitemaps helps search engines understand your website’s structure.
  • The “Optimum” plan starts at $31/month for 250 keywords with weekly updates.
  • There is a risk of buying not only the domain but also its previous penalties by Google.
  • On Google Chrome, go to a page and access Lighthouse under “Tools.” It then audits the page’s performance, accessibility, progressive web apps, SEO, and more.

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